Vitaminwater
Nourish Every You
Comms Strategy
WKNYC
The pop rapper appears in a series of 15-second spots showing the internal battle between his versions. Vitaminwater appeals to the self-care TikTok generation in the latest spots by showing that the product can support any version of you, a different approach from similar concepts such as Snickers’ “You’re Not You When You’re Hungry” campaign. Vitamin Water’s Lil Nas X spots will continue to roll out through the fall.
